3 Signs You May Have Outgrown Your Brand
How to know when it’s time for a reset — and what to do next.
As business owners, growth is a good thing. But what happens when your brand doesn’t keep up with that growth?
Maybe your offers have evolved, your dream clients have changed, or you’re simply not feeling aligned with the brand you once loved. If you’ve been feeling stuck, disconnected, or like something is just “off,” it might be a sign you’ve outgrown your brand.
Here are three key signs to look out for — and what to do about it.
1. You’ve evolved… but your brand hasn’t.
You’re building something bigger. Your services have expanded, your vision is clearer, and the direction you’re heading looks nothing like where you started. The only problem? Your brand hasn’t caught up.
Your website, visuals, or messaging may still reflect a past version of you — one that made sense for the season you were in, but no longer aligns with where you’re going. That disconnect can hold you back in ways that are subtle… and sometimes, not so subtle.
If your brand isn’t built to support your next chapter, it might be time for a reset.
2. You’re attracting the wrong clients.
You’ve raised your standards. Your expertise and experience has evolved. You want to do more meaningful work, work with dream clients, and be seen for the value you actually bring. But the inquiries coming in don’t reflect that.
This is often a branding issue. Your visuals, messaging, and overall online presence may still be speaking to the clients you served in a past season — not the higher-value ones you want to work with now.
If you’re finding yourself stuck in work that no longer lights you up, this could be a sign that your brand messaging and visual experience is sending the wrong signals.
3. You’re no longer proud of your brand.
This one hits deep. You’ve done the work, built the thing — but now, when someone asks for your website or instagram handle, you hesitate. Maybe you don’t update your content as often as you did in the past. Maybe you feel disconnected from your own brand.
Consider that feeling of disconnection a flashing maintenance required signal.
Your brand should be something you’re proud of — something that reflects your brand personality, your values, the kind of work you want to be known for, and align with the kind of client you want to attract.
When you no longer feel that sense of alignment, it’s not a failure. It’s a signal that you’ve grown — and it’s time to tune up your brand so it can grow with you.
So, what now?
If any of this resonates, you’re not alone — and you’re not stuck. Consider these things the flashing light letting you know maintenance is required.
There are a few different paths forward depending on where you are and what kind of support you need:
→ You’re ready to go all-in:
If you know it’s time for a complete evolution — a brand and website that fully reflect this next chapter, it may be time to ditch the DIY and invest in a custom brand or website. Let’s create something you’re proud of, aligned with your vision, and built to grow with you. If that’s you, let’s talk →
→ You’re craving a rebrand, but not sure where to start.
For the entrepreneur ready to take their brand to the next level, I have just the thing for you: Semi-Custom Brands are my brand new offering coming late August 2025. Thoughtfully designed brand kits (completely customized to you) made to elevate your business without the full timeline or price tag. There will be limited quantities (just 5 per kit!), so if you want early access, exclusive freebies, and a waitlist-only discount, join the waitlist.
→ You might not need a full overhaul — just a reset.
When you feel misaligned or disconnected from your brand, it’s tempting to throw everything out and start from scratch. But the truth is, most of the time, you’re just a few aligned tweaks away from clarity and momentum.
That’s where my Brand Reset Roadmap comes in — a free, 5-day email challenge that helps you zoom out, realign, and reset your brand with intention.
We start June 23, and it’s 100% free — but you do need to opt in to join.
👉 Join the challenge here!
Hi there, I’m Blake!
Branding expert, graphic designer, and your new (personal) cheerleader. With over a decade of experience building brands, my sweet spot is helping passionate entrepreneurs like you grow their business with confidence and clarity. Let’s work together →