Fed & Fit

Fed & Fit is an influential lifestyle brand focused on content, recipes, and recommendations for women who are looking for simple, accessible ways to live, eat, and feel better. Whether it’s in the kitchen or out in the world, Fed & Fit is dedicated to solving life’s daily problems, so our readers can get on with living their fullest and healthiest life.

The team at Fed & Fit was ready to evolve into their next chapter, with an expanded editorial team and niched content verticals. After the initial foundational brand work done by the team at Phil Pallen Collective, the next step was to explore the expression of their new identity across multiple verticals, develop a comprehensive brand guide, and lead a complete redesign of their robust website. This new online experience gives readers an enhanced, organized, and fresh editorial experience as they navigate their expansive gallery of content. Lastly, we were able to launch the new Fed & Fit into the world with various branded collateral items, concise messaging, and a week-long launch campaign.
Brand Development + Design
Web Design
Campaign Development
“Working with Blake feels less like you’re outsourcing design work and more like you’re working with a truly committed member of the team. I’ve worked with Blake on a number of projects over the last several years and am always impressed by her thoughtful process, professionalism, and design skill. I recommend bringing her in the fold as soon as you have an idea.”
— Cassy Joy Garcia, Founder