The Flora Brand Kit

Outside of replacing the brand kit elements with your brand’s name, tagline, etc, there are a few main opportunities to make the brand kit your own:

• Color Palette: We work together to establish a completely unique color palette for your brand.

• Brand Mark: While some people prefer to customize the existing brand mark, there is opportunity here to fully customize a mark based on your needs and inspiration.

• Photography: Whether you have your own brand photography or need our studio to source images (4-6), the photos used in your launch graphics will be completely custom to you and your business.

No, fonts are pre-selected and integral to the look of the pre-made brand.

You WILL be able to customize each Brand Kit with your choice of colors, a fully-custom brand mark, sourced or pre-shot photography, and your brand’s tagline.

If you are craving a custom approach to branding, feel free to reach out to learn more about our full scope offerings, or download the studio’s Pricing and Services Guide.

While Semi-Custom Brand Kits do not include a strategy call like our full-scope custom packages, we will communicate via email to work through any questions, the revision rounds, and any further assistance.

If you crave more of the one-on-one collaboration, I would recommend my full-scope offerings or booking a strategy session with me!

Since the nature of this product is a limited quantity, full payment is required to secure your brand kit.

Semi-Custom Brand Kits are customized on a first come, first-serve basis. We outwork 1-2 kits per week.

Upon purchase, you will be sent a link to schedule the next available customization start date. Your final brand assets will be delivered within 2 weeks of that date.

In order to ensure the final brands stay distinct from one another, we limit the amount of brand kits sold to five each.

Each brand will have its own direction for color, photography, and mark, giving each output a distinct feel.

The photos and colors will make the biggest difference in your branding coming to life. I recommend a brand shoot prior to your customization so we can make it fully tailored to you!

If a one-of-a-kind, fully custom brand is what you’re after, I recommend the studio’s full scope offerings. Feel free to browse the Pricing & Services guide here.

We are happy to offer additional revision rounds. Please note that these will be billed at the studio’s hourly rate, and will extend the timeline beyond the promised 2 weeks.

Due to the productized nature of the Semi-Custom Brand Kits, the deliverables are set.

With the purchase of the brand kit, we are happy to offer a 15% discount on half or full day intensives if booked within the same calendar year.

If you are needing more custom support or additional deliverables, please reach out to the studio for availability and scope.

For each brand kit, I have curated a mix of paid and free fonts.

The fonts showcased in each brand kit are not included in the purchase price of the kit and are the responsibility of the customer.

On average, licensing is around $100 for all fonts, and I have only curated about one paid font per kit.

For every kit, I provide a “free” alternative that is the closest possible match, if you would like to go that route and avoid additional licensing cost! If you’d like to see those free alternatives before purchasing, feel free to contact the studio directly.